PUBLISHING EXPERTS OVERALL

A Perspective That Saves

 

Sometimes another perspective is just what you need to make a difference
in how you're going to achieve your financial goals this year and beyond

 

Stauffer Media™ provides expert solutions and services for small- and medium-sized print and online media companies. Today, publishers have to work smarter than ever before as they juggle economic downturns, reduced revenues and spiraling costs. An outside perspective could be just what you need.

 

Audience development: building a community across all products
Your audience is your lifeline. With limitless online resources, getting and keeping active readers, visitors and attendees requires more dedication and innovation than ever before. It needs a vital understanding of online technology, databases, email broadcasting, search engine optimization and web marketing.

 

Stauffer Media can be your audience developer and help you with fresh ideas on engaging your target readers and keeping them active. And if technology isn’t your strength, we can design the back-end processes and technology to keep your promotion program on track. We can help whether you need an interim audience development manager or just a fresh perspective.

From strategy to execution, we can handle traditional “circulation” activities for paid and controlled publications, as well as newer development efforts building total audience engagement across all of your products. We provide plans, detailed efforts, systems, resources and hands-on execution for consumer marketing efforts, controlled business publication goals, newsstand sales, distribution efforts and fulfillment needs.

 

Operations review: creating efficient publishing systems across the company
From reviews of existing operations to specialized support for start-ups, reorganizations or mergers and acquisitions, Stauffer Media connects it all together for you. Our experience of managing operations in different publishing environments will give you a fresh perspective as we meet, discuss, review and provide you with a comprehensive report and recommendations. And the greatest part is we can also help implement some of the changes, if that’s what you want.

 

We perform general reviews of total operations, and provide reviews and recommendations on organizational structures, roles and job descriptions, department structures and processes, sales processes, editorial and design systems, marketing programs, CRMs and billing systems, online production, list rental and other ancillary revenue opportunities, as well as facilities and office technologies. You name it. We look for efficiencies, quality gaps, cost-savings, revenue opportunities and overhead savings, as well as general strengths, weaknesses, opportunities and threats. Just ask, if we haven’t described your need.

 

eMedia Consulting | Digital Editions | Print Production | Other Services